Westlake Royal Building Products has extended its distribution partnership with BlueLinx, a leading North American distributor of building materials. Under the updated agreement, Westlake Royal becomes the exclusive provider of Kleer PVC Trim for BlueLinx’s entire network. At the same time, the deal increases the availability of TruExterior Siding & Trim in key markets nationwide.
The exclusive Kleer distribution now covers 27 BlueLinx locations across New England, the Mid-Atlantic, the South, the Ohio Valley, and parts of the Central U.S. This follows a long-standing collaboration between the two companies. Bill Conlon, Westlake Royal’s vice president of U.S. sales for siding and trim, described the expansion as an opportunity to grow the Kleer brand and expand its reach in key markets. “Becoming BlueLinx’s sole PVC trim supplier represents an important opportunity to grow the Kleer brand and expand its reach in 27 key markets,” Conlon said. “Combined with BlueLinx’s strong customer relationships and distribution capabilities, we are well positioned to provide building professionals with greater access to the high-quality, low-maintenance trim solutions they demand.”
Shyam Reddy, CEO of BlueLinx, stated that the partnership supports the distributor’s focus on specialized products. “The addition of Kleer PVC Trim strengthens our value proposition by enhancing our specialty product offering in 27 key markets where we serve customers throughout the Northeast, Mid-Atlantic, South, Ohio Valley and select Central U.S. regions.” As the sole PVC trim supplier, Westlake Royal plays an important role in helping BlueLinx deliver a focused, high-quality trim solution to its customers.
The agreement also expands TruExterior Siding & Trim to five additional BlueLinx locations—Bellingham, Massachusetts; Burlington, Vermont; Portland, Maine; Long Island, New York; and Buffalo, New York. With this addition, the total number of BlueLinx locations stocking TruExterior rises from 12 to 17, extending its reach to new geographic areas.
BlueLinx’s locations now offering Kleer PVC Trim include Bellingham, Massachusetts; Burlington, Vermont; Portland, Maine; Buffalo and Long Island, New York; Denville, New Jersey; Frederick, Maryland; Richmond, Virginia; Charlotte and Raleigh, North Carolina; Charleston, South Carolina; Atlanta, Georgia; Tampa, Lakeland and Jacksonville, Florida; Nashville and Erwin, Tennessee; Cincinnati and Akron, Ohio; Pittsburgh, Pennsylvania; Grand Rapids, Michigan; Chicago, Illinois; Milwaukee, Wisconsin; Minneapolis, Minnesota; Davenport and Des Moines, Iowa; and St. Louis, Missouri.
